Wausau Daily Herald 

The Wausau Daily Herald is both an essential hometown news resource and a vital part of the largest media company in Wisconsin. The Daily Herald reaches 62% of adults in the Wausau area each week via home delivery of paid subscriptions. Individual copies are available for sale at a variety of locations.

In total, The Daily Herald reaches more than 55,600 adults every week. That impressive number gives advertisers the ability to attract the customers they want through a vehicle that reflects our community’s interests and values. Engaging, informative and entertaining, The Daily Herald is simply the best way to connect with adults in the Wausau area.

The Daily Herald Media team is dedicated to providing area businesses with customized, integrated marketing and advertising solutions. We have the reach, resources and know-how to connect your business with your desired audience. Whether you require a pinpointed local effort or a wide-ranging regional or statewide campaign, our results-driven approach is ready to help your business thrive.

*2014 Scarborough Research R2

The Wausau Daily Herald Reader Profile

  • 63% are 45+ years old
  • 74% have an income of $50,000+
  • 68% are married
  • 80% own a home

*2015 Scarborough Research R1

Young Professionals

  • Married Homeowners
  • 47% Male, 53% Female
  • Median household income: $70,875
  • Median home value: $143,708

Women 25-54

  • Married Homeowners
  •  Median household income: $60,135
  • Median home value: $145,331

Upscale Adults 

  • Married Homeowners
  • 69% Male, 31% Female
  •  Median household income: $249,853
  •  Median home value: $259,380
  •  64% are between the ages of 18 and 49

Adults 45-54 

  • Married Homeowners
  • 54% Male, 46% Female
  • Median household income: $58,620
  • Median home value: $162,907

*2014 Scarborough Release 1

Key Content Sections 

Local & Region: Published Daily
Opinion: Published Daily
USA Today: Published Daily
Sports: Published Daily
Health: Published Monday
Food: Published Wednesday
GO!: Published Thursday
Explore: Published Sunday

Weekly Publications

In addition to the engaged audience of the daily edition, our weekly publication provides total market coverage by reaching subscribers and non-subscribers.

Communities:  Appearing every Saturday, Communities focuses on Wausau East, Wausau West and Mosinee. It provides Bulletin Board content that is also displayed in our Explore Section. Delivered to Daily Herald subscribers and non-subscribers alike, Communities offers total market coverage, maximizing advertiser reach.

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Wisconsin Media Blog

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