Sheboygan Press

Published daily, The Sheboygan Press is both an essential local news resource and a vital part of the largest media company in Wisconsin. The Press reaches 68% of area adults every week through home delivery of paid subscriptions. Single copies are also available for sale at a variety of locations.

The Sheboygan Press reaches a total of more than 60,100 adults each week. That impressive statistic makes The Press the most effective way to connect with adults in the Sheboygan area. Informative, engaging and entertaining, The Press gives advertisers the ability to reach the customers they want with a vehicle that reflects their hometown values.

The Sheboygan Press Media team is dedicated to providing area businesses with customized, integrated marketing and advertising solutions. Whether you require a pinpointed local effort or a wide-ranging regional or statewide campaign, our results-driven approach is ready to help your business thrive.

*2014 Scarborough Research R2

Frequency: Published daily

Audience: Hardworking and independent-minded, Sheboygan area residents are firmly focused on family, free enterprise and quality of life. They play hard, too, enjoying the events, traditions and lifestyles that make being part of our community so exciting.

The Sheboygan Press Reader

  • 52% are married
  • 71% own a home
  • 51% of the readers are women
  • 74% of adults 45-64 read on average 4.3 times a week
  • 86% of affluent adults read on average of 5.5 times a week


  • 43,700 Average Daily Readers
  • 47,300 Average Sunday Readers
  • 20,700 Weekly Online Viewers

Key Content Sections 

Opinion: Published Sunday, Tuesday, Wednesday, Thursday and Friday
Sports: Published daily
Nation: Published Sunday
Outdoors: Published Sunday
Summer: Published Sunday
Business: Published Sunday
Comics: Published Sunday
Citizen: Published Sunday
Classified: Published Sunday, Monday, Tuesday, Thursday and Saturday
Regional: Published Saturday
Community: Published Friday and Tuesday
Weekend: Published Thursday
Health: Published Wednesday
Chronicle: Published Wednesday
Life! Food: Published Monday

Weekly Publications

In addition to the engaged audience of the daily edition, our weekly publications provide total market coverage by reaching subscribers and non-subscribers in specific areas.

Shoreline Chronicle:  This tabloid is published every Wednesday and includes light news, info and a calendar of events. Inserted into the Wednesday Sheboygan Press and available in single copies, it reaches approximately 34,600 households in Sheboygan County.
Press Citizen: Appearing every Sunday, this free publication features a selection of articles that have appeared in The Sheboygan Press during the week. It reaches some 18,000 households in Sheboygan County.

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