Oshkosh Northwestern

Published daily, The Oshkosh Northwestern is both an essential local news source and a vital part of the largest media company in Wisconsin. The Northwestern reaches 64% of adults in the Oshkosh area every week via home delivery of paid subscriptions. Single copies are available for sale at a variety of locations.

In total, The Northwestern reaches more than 70,000 adults each week. That impressive statistic makes it the most effective way to connect with area adults. Informative, engaging and entertaining, The Northwestern gives advertisers the ability to connect with the customers they want through a vehicle that reflects their hometown values.

The Oshkosh Northwestern Media team is dedicated to providing area businesses with customized, integrated marketing and advertising solutions. Whether you require a pinpointed local effort or a wide-ranging regional or statewide campaign, our results-driven approach is ready to help your business thrive.

*2014 Scarborough Research R2

Frequency: Published daily

Audience: Hardworking and independent-minded, Oshkosh residents are firmly focused on family, free enterprise and quality of life. They play hard, too, enjoying the events, traditions and lifestyles that make being part of our community so exciting.

The Northwestern reader

  • 56% are married
  • 70% own a home
  • 55% own a smartphone
  • Enjoy tennis, snow skiing/snowboarding, live sporting events and botanical gardens


  • 53,700 Average Daily Readers
  • 41,900 Average Sunday Readers
  • 18,700 Weekly Online Viewers
  • 70,000 Total Weekly Readers including Non-daily products

Key Content Sections

Main: Published Daily
Sports: Published Daily
Community: Published Sunday
Classifieds: Published Sunday
Lifestyle: Published Sunday
Comics: Published Sunday
Snapshots: Published Monday
Hub: Published Wednesday

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