Marshfield News-Herald 

Published daily, The Marshfield News-Herald is both an essential hometown news resource and a vital part of the largest media company in Wisconsin. The News-Herald reaches 63% of adults in the Marshfield area each week via home delivery of paid subscriptions. Individual copies are available for sale at a variety of locations.

In total, The Marshfield News-Herald reaches more than 18,400 adults every week. That impressive number gives advertisers the ability to attract the customers they want through a vehicle that reflects our community’s interests and values. Engaging, informative and entertaining, The News-Herald is simply the best way to connect with adults in the Marshfield area.

The News-Herald Media team is dedicated to providing area businesses with customized, integrated marketing and advertising solutions. We have the reach, resources and know-how to connect your business with your desired audience. Whether you require a pinpointed local effort or a wide-ranging regional or statewide campaign, our results-driven approach is ready to help your business thrive.

*2014 Scarborough Research R2

The Marshfield News-Herald Reader Profile

Young Professionals

  • Married Homeowners
  • 56% Male, 44% Female
  • Median household income: $67,098
  • Median home value: $162,469

Women 25-54

  • Married Homeowners
  • Median household income: $59,447
  • Median home value: $148,089

Upscale Adults

  • Married Homeowners
  • 44% Male, 56% Female
  • Median household income: $99,394
  • Median home value: $197,547
  • 78% are between the ages of 18 and 49

Adults 45-54

  • Married Homeowners
  • 31% Male, 69% Female
  • Median household income: $59,674
  • Median home value: $150,457

*2014 Scarborough Release 1

Key Content Sections

Local & Region: Published Daily
Opinion: Published Daily
Sports: Published Daily
Lifestyle: Published Monday, Wednesday and Sunday
USA Today: Published Daily
GO!: Published Thursday

Central Wisconsin Sunday 

Central Wisconsin Sunday is a weekly newspaper published every Sunday in the Wisconsin Rapids, Marshfield and Stevens Point markets. It replaces the daily published paper with content geared toward the general public of all three markets.

Key Content Sections  


Weekly Publications

In addition to the engaged audience of the daily edition, our weekly publication provides total market coverage by reaching subscribers and non-subscribers.

Saturday Snapshots 

Publication Date: Every Saturday

Saturday Snapshots is home delivered to all Marshfield area residents—News-Herald subscribers and non-subscribers alike. Total market coverage ensures your message receives maximum reach. That makes Snapshots an ideal, cost-effective vehicle for supplementing Marshfield News-Herald advertising.

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Wisconsin Media Blog

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