Herald Times Reporter 

Published daily, The Herald Times Reporter is both an essential local news source and a vital part of the largest media company in Wisconsin. The Herald Times Reporter reaches more than 87% of adults in the Manitowoc area every week via home delivery of paid subscriptions. Single copies are available for sale at a variety of locations.

In total, The Herald Times Reporter reaches more than 40,900 adults each week. That impressive number makes The HTR is the best way to reach area adults. Informative, engaging and entertaining, The Northwestern gives advertisers the ability to connect with the customers they want through a vehicle that reflects their hometown values.

The HTR media team is dedicated to providing area businesses with customized, integrated marketing and advertising solutions. Whether you require a pinpointed local effort or a wide-ranging regional or statewide campaign, our results-driven approach is ready to help your business thrive.

*2014 Scarborough Research R2 combined with 2013 R2  

Frequency: Published daily

Audience: Hardworking and independent-minded, Manitowoc residents are firmly focused on family, free enterprise and quality of life. They play hard, too, enjoying the events, traditions and lifestyles that make being part of our community so exciting.

The Herald Times Reader

  • 62% are married
  • 73% own a home
  • 59% of the readers are women
  • 36% of readers are ages 18-34
  • 61% have children in their households


  • 36,200 Average Daily Readers
  • 28,000 Average Sunday Readers
  • 14,800 Weekly Online Viewers
  • 40,900 Total Weekly Audience Members
  • 47,600 Total Weekly Readers including Non-daily products

Key Content Sections 

Sports: Published Daily
Life & Style: Published Sunday
Business: Published Sunday
Comics: Published Sunday

Weekly Publications

In addition to the engaged audience of the daily edition, our weekly publication provides total market coverage by reaching subscribers and non-subscribers in specific areas.

Dining Guide: Published weekly, the dining guide offers weekly specials from Manitowoc area restaurants.

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