Action Reporter

The Fond du Lac Action Reporter is published daily, Sunday through Friday. The Action Reporter is both an essential news source for Fond du Lac and Dodge County and a vital part of the largest media company in Wisconsin. The Action Reporter reaches 64% of adults in the Fond du Lac area every week via home delivery of paid subscriptions. Single copies are available for sale at a variety of locations.

In total, The Action Reporter reaches more than 45,500 adults each week. That impressive statistic makes it the most effective way to connect with area adults. Informative, engaging and entertaining, The Reporter gives advertisers the ability to connect with the customers they want through a vehicle that reflects their hometown values.

The Action Reporter Media team is dedicated to providing area businesses with customized, integrated marketing and advertising solutions. Whether you require a pinpointed local effort or a wide-ranging regional or statewide campaign, our results-driven approach is ready to help your business thrive.

*2014 Scarborough Research R2

Frequency: Published daily, except Saturday.

Audience: Hardworking and independent-minded, Fond du Lac area residents are firmly focused on family, free enterprise and quality of life. They play hard, too, enjoying the events, traditions and lifestyles that make being part of our community so exciting.

The Action Reporter Reader

  • 67% are married
  • 88% own a home
  • 61% of the readers are men
  • 66% of households have no children


  • 38,800 Average Daily Readers
  • 31,500 Average Sunday Readers
  • 18,700 Weekly Online Viewers
  • 47,000 Total Weekly Audience Members
  • 45,500 Total Weekly Readers including Non-daily products

Key Content Sections

Sports: Published Daily
Opinion: Published Daily
Local: Published Sunday, Friday, Thursday, Wednesday and Tuesday
School: Published Sunday
Life: Published Sunday
Comics: Published Sunday
Classified: Published Thursday & Tuesday
Weekend: Published Thursday
Essence: Published Wednesday

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