Digital Marketing Minute Week of July 18

Date: July 20, 2016

WEEK OF July 18th 2016

 

eNEWSLETTERS

How to Increase Newsletter Subscriptions with Personalized Recommendations
By Assaf Dudai, HUBSPOT

Today’s audience demands more than just one-size-fits-all content. Here are some tips on how to personalize your newsletter and why it’s so important.


LINKEDIN

5 Things Your Brand Isn’t Doing on LinkedIn (But Should Be)
By Emily Copp, HOOTSUITE

LinkedIn might not be as “cool” as some of the other social platforms out there, but there are over 430 million members in more than 200 countries on the platform – and it was just acquired by Microsoft. Are you doing enough to tap into the power of LinkedIn?


SOCIAL INFLUENCER MARKETING

The Danger of Automating Social Influencer Marketing
By Mike Shields, WALL STREET JOURNAL

New tech platforms promise to connect marketers to social influencers – a relationships that has always been hand-crafted in the past.

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Wisconsin Media Blog

Your Secret Holiday Sales Booster

Mobile gets all the attention. But when it comes to delivering results, email is the cost-effective way to a successful 2016 holiday season.

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